GiveStar | 2023

As GiveStar entered its funding phase, poised for expansion and community growth, the startup sought to elevate its brand presence. Positioned as a contender against established fundraising platforms like GoFundMe, GiveStar distinguishes itself by prioritising community engagement around causes and innovating seamless, enjoyable fundraising technology. We assisted in refining GiveStar's brand positioning, defining its core pillars, and establishing a tone that resonated perfectly with its unique proposition. This groundwork laid a solid foundation for the brand's journey ahead.