Hello Labs | 2022-Current

In the early part of 2021, Hello Labs burst onto the Web3 scene, captivating audiences with one of the pioneering Play-to-Earn games.

By 2022, seizing upon their initial triumph, they expanded their horizons, introducing NFTs, games, and TV shows under a larger, rebranded umbrella. As a key player since its inception, I've played a pivotal role in overseeing the overarching brand and its associated intellectual properties including mainstream TV show Killer Whales. This encompassed managing various deliverables, ranging from social assets and out-of-home advertising to UX/UI design and site development.

Deliverables

• Brand Design
• Site Design
• Social Asset Design
• Animation
• Video Editing
• Marketing Support
• OOH Ads
• Technical Assets

Hello Labs Logo
Hello Labs Coin
Killer Whales Poster
Killer Whales Poster

Hello Lab’s main IP for 2024 is Killer Whales, it’s billed as the ‘Shark Tank of Crypto’ and is available to watch on Apple TV, Amazon and Google Play in 55 countries worldwide.

Halloween Graphic
Crypto Cribs
Dash of the Dead
Hello Pets

Every time Hello Labs create a new IP, whether it’s a game, TV show or Web3 platform it’s up to me to build a brand for the product and all of the assets that are required to launch it.

To see a brand you’ve created and artwork you’ve design come to life on an actual billboard in Times Square and on the London Underground is a special feeling. This OOH advertising helped us to launch Killer Whales onto all the major streaming platforms worldwide.

Hello and Solana
Killer Whales
Killer Whales Hoodie
Killer Whales Hoodie
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