Shoreditch Exchange | 2023

In 2023, amidst WeWork's liquidation, an opportunity arose for the thriving spaces under its ownership to undergo a transformation and distance themselves from the faltering brand. This transformation occurred in Shoreditch, giving rise to SHEX. Recognising the need to establish a distinct and revitalised identity, we embarked on the journey to craft a brand that departed from the familiar WeWork aesthetic, instilling renewed confidence in the workspace among existing tenants. Collaborating with The Doers, we orchestrated a comprehensive brand system that not only breathed new life into the space but also facilitated a smooth transition for all stakeholders involved.