Van Rysel | 2024
In line with the launch of Van Rysel in the UK, a unique art piece was designed for attendees to have printed live during the event. Drawing inspiration from the iconic ‘home of the cobbles,’ a segment of the renowned stoned road was meticulously redrawn. The artwork featured a textured design within a single-color print, enhancing its visual appeal and connection to the brand's heritage. Additionally, a collection of illustrations was created to complement a super limited launch package available exclusively for the day, providing attendees with a memorable keepsake that reflects the essence of Van Rysel.
Deliverables
• Illustration
• Application to launch assets