Van Rysel | 2024

In the early part of 2024, Van Rysel made its debut by establishing a Store-in-Store within a Decathlon location in London. Collaborating with the Fusion Media team, I contributed to crafting assets for the launch. This included designing a special limited edition screen print, showcased on various promotional items and produced live during the event as a giveaway.

Deliverables

• Social Asset Design
• Screen Print Design
• Campaign Branding

The Van Rysel brand emerged and underwent rigorous testing on the rugged terrain of the Paris-Roubaix cobbles. To honor this legacy, I meticulously reimagined a portion of these iconic cobbles, refining their forms and embellishing them with a captivating overlapping texture.

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